Training & Workshop List

TRAINING INTRODUCTION

Strategic Thinking  is your chance to look into the future and decide what you want your company to be like and then place that vision into the context of where you are now. A strategic plan provides the direction to your desired future. By adding action plans and clarifying questions to your strategic plan, you create a map for reaching your vision.Along the way, you further clarify your vision and goals by identifying your company's values, mission, and vision statements. You create processes and structures that support your strategic plan. And most importantly, you drive improved financial results and bottom line growth by understanding and fully leveraging your financial systems. Bottom line, by operating from a strategic perspective, corporate managers  realize more focus on their goals, more alignment in their actions, and greater productivity overall which results in increasing profits.

Strategic Planning is a management tool that helps an organization focus its energy, to ensure that members of the organization are working toward the same goals, to assess and adjust the organization's direction in response to a changing environment. In short, strategic planning is a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future.

Finally, the Implementation  is about fundamental decisions and actions because choices must be made in order to answer the sequence of questions mentioned above. The plan is ultimately no more, and no less, than a set of decisions about what to do, why to do it, and how to do it. Because it is impossible to do everything that needs to be done in this world, strategic planning implies that some organizational decisions and actions are more important than others - and that much of the strategy lies in making the tough decisions about what is most important to achieving organizational success.

OBJECTIVE

How You Will Benefit:

• Identify strategic planning issues in order to develop a unique competitive advantage
• Learn key analytical and conceptual approaches to expand your understanding of the marketplace
• Align your organization with your strategic planning goals by integrating strategy, objectives, metrics and performance
• Identify evolving strategic patterns and generate ideas on how they can be applied to your organization
• Incorporate customer needs into your strategic planning
• Use a case study to examine the strategic planning process in detail
• Recognize how the actions of customers, competitors and your own company determine the outcomes in your markets
• Determine the best approach to effectively implement your strategic   planning

CONTENTS

Module 1 :Strategic Thinking  Principle
• Determining a frame of reference for strategic planning concepts
• Schools of thought in strategic planning
• The evolution of strategy

Module 2 :An Overview of the Strategic Planning Process
• Basic elements of strategic planning
• Developing and managing the strategy formation process

Module 3 :Understanding Your Organization’s Mission
• Your organization’s core values
• Creating a mission statement for your own organization

Module 4 :Assessing the External Environment
• Identifying macro and micro factors
• Responding to changes in the environment
• The I/P (Importance/Performance) matrix as a competitive tool

Module 5 :Understanding Your Internal Environment
• How to become a high-performing organization

Module 6 :Formulating Your Strategic Planning
• SWOT analysis

Module 7: Competitive Strategic Planning
• Defining your competitive advantage
• The product/industry/life-cycle curve

Module 8 :Ensuring Strategic Alignment
• Creating organizational accountability
• How to translate the grand design into well-executed strategic planning

Module 9 : Strategic Planning Implementation / Execution
• Key building blocks
• Learning the three core processes
• Understanding resource allocation and strategy formation

METHODOLOGY

Learning includes role-plays ,lectures , case studies and brain-storming for ideas.

ATTENDANT

All Executive Level Employees

INVESTMENT FEES

RM1,588.00 per participant (Standard Fee)
RM1,388.00 per participant (Early Bird Fee, register by 19 May 2014)

Group incentive: Register 3 participants from the same organization, the 4th participant is FREE. (Buy 3 Get 1 Free)

REGISTRATION

Kindly click here for Online Registration.