Bachelor (Hons) in Business Administration

(R2/345/6/0189) (07/27) (MQA/FA 0795)

The Bachelor (Hons) in Business Administration program of Lincoln University College, Malaysia (LUC) is designed to help the students to acquire academic and technical skills, so that they are able to take up managerial roles in the future.

Subject Highlights

Sl.No.	MQA Subject Code	Subject Name	Credits
1	BBA 6013	English 1	3
2	BBA 6023	English for Professional Purpose	3
Elective (Choose any one module from the following):
3	MPU 3113	Islamic Civilization and Asian Civilization	3
4	MPU 3163	Malay Communication 3	3
5	BBA 6043	Principles of Management	3
6	BBA 6053	Introduction to Accounting	3
7	BBA 6063	Fundamental of Computer Principles & Programming	3
8	BBA 6073	Organizational Behavior	3
9	BBA 6083	Principles of Marketing	3
10	BBA 6093	Internet Fundamental & Applications	3
11	BBA 6103	Entrepreneurship	3
12	BBA 6113	English II	3
13	BBA 6123	Sociology	3
14	BBA 6133	Business Organization	3
15	BBA 6143	Business Law	3
Elective (Choose any one module from the following):
16	MPU 3123	Ethnic Relations	3
17	MPU 3173	Malaysian Studies 3	3
18	BBA 6163	Microeconomics	3
19	BBA 6173	Project Management	3
20	BBA 6183	Introduction to Financial Accounting	3
21	BBA 6193	Consumer Behavior	3
22	BBA 6203	Company Law	3
23	BBA 6213	E-Commerce	3
24	MPU 3342	Malaysian Government and Public Policy	2
25	BBA 6233	Business Ethics	3
26	BBA 6243	Quantitative Methods	3
27	BBA 6253	Management Information System	3
28	BBA 6263	International Business Management	3
29	BBA 6273	Macroeconomics	3
30	MPU 3232	Leadership Skills and Human Relation	2
31	MPU 3452	Community Service	2
32	BBA 6303	Human Resources Management	3
33	BBA 6313	Production & Operation Management	3
34	BBA 6323	Retail Management (RM)	3
35	BBA 6333	Event Management	3
36	BBA 6343	Marketing Management	3
37	BBA 6353	Logistics and Supply Chain Management (LSCM)	3
38	BBA 6363	Target Economic Region	3
39	BBA 6373	Psychology	3
40	BBA 6383	Strategic Management	3
41	BBA 6393	Innovation Management for Global Competitiveness	3
42	BBA 6403	TQM and Six Sigma (TSS)	3
43	BBA 6413	Business Research Methods	3
44	BBA 6423	Marketing Research	3
45	BBA 6433	Multinational Enterprise	3
46	BBA 6443	Bachelor’s Thesis	9