Bachelor of Arts in Mass Communication (Honours)

(R/321/6/0142) (08/24) (MQA/FA4229)

The programme presents to the students an interdisciplinary basis on the theory and skills essential to develop into media practitioners and more informed media consumers. The student through this course will gain real world experience in the mass media professions. The graduates will achieve a variety of careers openings related to media eld, including advertising, corporate communication, public relations, journalism, and broadcasting.

Subject Highlights

Minimum Duration : 38 Months.
Maximum Duration : 68 Months.

Sl.No.	MQA Subject Code	Subject Name	Credits
1	BMC 1113	Principles of Communication	3
2	BBA 1153	Fundamental Computer Principles	3
3	BMC 1123	Public Speaking	3
4	BMC 1133	Development of Mass Communication Industry	3
Elective (Choose any one module from the following):
5	MPU 3113	Islamic Civilization and Asian Civilization	3
6	MPU 3163	Malay Communication 3	3
Elective (Choose any one module from the following):
7	MPU 3123	Ethnic Relations	3
8	MPU 3173	Malaysian Studies 3	3
9	BMC 1213	Development Communications	3
10	BMC 1223	Mass Communication: Concepts and Theories	3
11	BMC 1233	Print Media I	3
12	BMC 1243	Principles of Design	3
13	MPU 3232	Leadership Skills and Human Relation	2
14	ENG 613	English	3
15	BMC 1313	Photography	3
16	BMC 1323	Print Media II	3
17	BMC 1333	Reporting & Editing	3
18	MPU 3342	Malaysian Government and Public Policy	2
19	BMC 2113	Broadcast Journalism	3
20	BMC 2123	Television Production	3
21	BMC 2133	Basics of Camera, Light & Sound	3
22	BMC 2143	Radio Journalism & Program Format	3
23	BMC 2153	Radio Productions	3
24	BMC 2163	Advertising: Concepts & Principles	3
25	MPU 3452	Community Service	2
26	BMC 2213	Advertising in Print, Radio & Television	3
27	BMC 2223	Press Laws and Media Ethics	3
28	BMC 2233	Media, Culture and Society	3
29	BMC 2243	Integrated Marketing Communication	3
30	BMC 2253	Event Management: Principles & Methods	3
31	BMC 2313	Interpersonal Communication	3
Elective (Choose any two modules from the following):
32	BMC 2323	Writing for Media (Elective)	3
33	BMC 2333	Cyber Technology (Elective)	3
34	BMC 2343	Creative Communication (Elective)	3
35	BMC 3113	Global Media	3
36	BMC 3123	Public Relations	3
37	BMC 3133	Media Management	3
38	BMC 3143	New Media Technologies	3
39	BMC 3153	South East Asian Politics and Communication	3
40	BMC 3213	Crisis Communication	3
41	BMC 3223	Research Methodologies for Communication Studies	3
42	BMC 3233	Research Project	6
43	BMC 3318	Industrial Training	8