Master of Communication
(R/321/7/0143) (08/24) (MQA/FA4136)
Programme Overview
The science of Communication changes every time and has the power to bring equal possibility to change course of events in the world. A Master programme in Communication at LUC aims to imbue the ‘rich content’ to construct views, communicate ideas, bridge communication gaps in all spheres as in media, development sectors, organizations, public and advanced research set in local and international market. This programme believes in ‘content will always be the king’ and such content construction and delivery can really be interesting and fascinating. Come and create your signature and carve a way to communicate with the modern world.
Subject Highlights
| Sl.No. | MQA Subject Code | Subject Name | Credits |
|---|---|---|---|
| 1 | MMC 1114 | Communication and New Technology | 4 |
| 2 | MMC 1124 | Communication Theories | 4 |
| 3 | MMC 1134 | Development Communication | 4 |
| 4 | MMC 1214 | Intercultural Communication | 4 |
| 5 | MMC 1224 | Media Ethics | 4 |
| 6 | MMC 1234 | Crisis Communication | 4 |
| 7 | MMC 1244 | PR and Corporate Communication | 4 |
| 8 | MMC 1254 | Media Convergence and Management | 4 |
| 9 | MMC 1314 | Research Methods in Communication | 4 |
| 10 | MMC 1324 | Marketing Communication Strategic | 4 |
| 11 | MMC 1334 | Organisational Communication | 4 |
| 12 | MMC 1344 | International Communication | 4 |
| 13 | MMC 2412 | Media and communication Research Project | 12 |
Entry Requirements
Entry Requirements :
- Passed a bachelor’s degree (Level 6 MOH) or equivalent with at least 2.75 from HEP recognized by the Government of Malaysia: or
- A bachelor’s degree or equivalent with a minimum CGPA of 2.50 and no CGPA of 2.75, is admissible depending on a thorough internal assessment; or
- Bachelor’s degree or equivalent and not achieving a CGPA of 2.50, is admissible subject to at least 5 years of experience in a related field; or
4. Other qualifications recognized as equivalent by the Government of Malaysia.
For international students, English Language Testing (TOEFL) with a score of 600 OR international English Language Testing System (IELTS) with a score of 6.0 OR its equivalent is required. If the student does not meet this requirement. HEPs must offer English proficiency courses to ensure that students’ proficiency is sufficient to meet the needs of the program. this is usually done through an assessment process.
Career Opportunities
- Consultants in Corporate Environment
- Public and Labour Relations Specialists
- Communications Managers
- Marketing Specialists
- Media Buyers
- Media Relations Specialists
- Promotions Managers
- Advertising Consultants
- Press Secretaries
- Speechwriters
- Community Affairs Specialist
- Crisis Communication Experts
- Online News and Entertainment
- Social Media Content Writers
Program Aim
The program of Master of Communication will produce Media Professionals who are
- Knowledgeable about the organization of media industry, its functioning and aware of the scope and career opportunities in communication and media studies; trained in practical skills like reporting and writing.
- Qualified for employment in the media industry and know their role, social responsibilities and also aware on the values and ethics by practicing professionalism towards media, audience and the society.
- Possess values and attitudes related to media profession and follow media laws; specialized in precise areas based on individual talents and aptitude thereby ensuring better communication standards, leadership & team skills needed to produce quality media content.
- Trained to think systematically in a scientific method making use of communication theories and models and empowered to suggest solutions using problem solving skills.
- Efficient in information management of new media and lifelong learning, to start media organizations like an advertising agency and event management programs.
FAQ
Program Overview
What is the aim of the Master of Communication program?
The Master of Communication program in Lincoln University College aims to produce graduates who are:
Knowledgeable about the media industry’s structure and operations, and aware of communication career opportunities; trained in reporting and writing skills.
Qualified for media industry employment, understanding their social responsibilities, values, and ethics, while practicing professionalism.
Possessing media-related values, following media laws, and specializing based on individual aptitude, promoting leadership and high communication standards.
Trained to apply communication theories and models for systematic thinking and problem solving.
Proficient in new media information management and equipped for lifelong learning and entrepreneurship in media ventures like advertising and event management.
What is the duration of the Master of Communication program?
The duration is 18 months (full-time) and 30 months (part-time).
What are the intakes for the Master of Communication program?
Intakes are available in March, July, and November every year.
What specializations are available in the field of Master of Communication?
Graduates can work in the media industry, corporate communication departments, public relations, or establish their own production houses.
Do you have Alumni?
Yes, we do.
https://alumni.lincoln.edu.my
Deferment / Withdrawal
What happens if I change my mind after enrolling and want to withdraw?
Refund policies vary. For details, visit: https://www.lincoln.edu.my/refund-policy. Contact:
📧 admission@lincoln.edu.my / imd@lincoln.edu.my / finance@lincoln.edu.my
May I defer a semester?
Yes. The process includes:
Formal request with reasons
University approval
Typically for one semester
Visa implications for international students
Contact the Student Affairs Office or your academic advisor early.
How many semesters can I defer in a row or during the entire Master of Communication program?
You may defer up to two consecutive semesters, with a total of two or three semesters allowed throughout the program. Further deferment requires strong justification and administrative approval. International students must check visa implications.
Career Prospects
What career opportunities are available after graduating from the Master of Communication program?
Career paths include roles such as:
Communications Manager
Public Relations Specialist
Media Relations Specialist
Crisis Communication Expert
Social Media Content Writer
Journalist
Consultant
Graduates can work locally and internationally across education, government, and private sectors.
Does the Master of Communication program prepare students for licensure?
Yes, the program prepares graduates for licensure to work in educational institutions.
Are there leadership roles available for graduates of the Master of Communication program?
Yes, graduates are equipped with leadership and autonomy skills for advanced roles.
Are there career support services after graduation?
Yes, LUC provides:
Job placement assistance
Career counseling
Professional development workshops
Access to the alumni network
Entry Requirements
What are the eligibility criteria for admission into the Master of Communication program?
Applicants must have one of the following:
A Bachelor’s degree with CGPA ≥ 2.75; or
CGPA 2.50–2.74 with internal assessment; or
CGPA < 2.50 with 5 years relevant experience; or
Other equivalent qualifications recognized by the Malaysian Government
Can I apply with equivalent qualifications from another country to gain admission into the Master of Communication program?
Yes, international qualifications recognized by the Malaysian government are accepted.
What is the English language eligibility criteria for the Master of Communication program?
For international students:
TOEFL score: ≥ 600
IELTS score: ≥ 6.0
If requirements are not met, English proficiency courses will be provided.
Can I study part-time in the Master of Communication program?
Yes, part-time study is available and takes 2 years and 6 months.
Teaching / Learning / Assessment
What subjects are covered in the Master of Communication program?
Visit:
https://www.lincoln.edu.my/master-of-communication
What skills will the graduates of the Master of Communication program develop?
Skills include:
Strategic communication
Advanced writing and editing
Research and data analysis
Critical thinking and problem-solving
Social and digital media proficiency
Cross-cultural communication
Crisis communication
Leadership and management
Ethical communication
Public speaking and presentation
What technology-related subjects are taught in the Master of Communication program?
Digital Media & Communication Technologies
Social Media Strategy & Analytics
Data-Driven Communication
Digital Content Creation & Management
Multimedia Storytelling
SEO & SEM
AI & Automation in Communication
How are the students of the Master of Communication program assessed?
Assessment methods include:
Examinations
Coursework
Practicum
Presentations
Class participation
Projects/Portfolios
Attendance Policy
Is the attendance compulsory in the Master of Communication program?
Yes, attendance is mandatory and affects final exam eligibility.
How many percent attendance is required for final exam in the Master of Communication program?
Students must maintain at least 80% attendance in each subject.