Bachelor in Tourism Management

(N/812/6/0176) (10/24) (MQA/PA 7993)

The Bachelor in Tourism Management programme under the Faculty of Hospitality is designed to give students’ academic and technical skills in broad areas. It combines the precise training in international relations theory and practice with the analytical and quantitative tools of policy making.

  • Full Time: 3-6 Years
  • Intakes: January, May, September

Subject Highlights

Sl.No. MQA Subject Code Subject Name Credits
1 BTM 1113 Business English 3
2 BTM 1123 Principles of Tourism Management 3
3 BTM 1133 Introduction to Cost & Management Accounting 3
4 BTM 1143 Introduction to Tourism Industry 3
Elective (Choose any one module from the following):
5 MPU 3113 Islamic Civilization and Asian Civilization 3
6 MPU 3163 Malay Communication 3 3
7 BTM 1213 Business Communication 3
8 BTM 1223 Emerging Trends in Tourism 3
9 BTM 1233 Fundamentals of Computer Applications 3
10 BTM 1243 Human Resource Management 3
Elective (Choose any one module from the following):
11 MPU 3123 Ethnic Relations 3
12 MPU 3173 Malaysian Studies 3 3
13 BTM 1313 Tourism Information System 3
14 BTM 1323 Geography of Tourism 3
15 BTM 1333 ForeignLanguage I ( FRENCH ) 3
16 BTM 1343 Business Environment of Tourism 3
17 MPU 3232 Leadership Skills and Human Relations 2
18 BTM 2413 Basic Tourism Business Statistics 3
19 BTM 2423 Tourism Economics 3
20 BTM 2433 Travel Documentation 3
21 BTM 2443 Foreign Language –II(FRENCH) 3
22 MPU 3342 Malaysian Government and Public Policy 2
23 BTM 2513 Accounting for Hospitality & Tourism 3
24 BTM 2523 Airfare and Ticketing 3
25 BTM 2533 Tourism Marketing 3
26 BTM 2543 Tour Guiding and Escorting Skills 3
27 MPU 3452 Community Service 2
28 BTM 2613 Travel Agency and Tour Operations 3
29 BTM 2623 Tour Package Management 3
30 BTM 2633 Tourism Philosophies, Principles and Practices 3
31 BTM 2643 Hotel and Resort Management 3
32 BTM 2653 Event Management 3
33 BTM 3713 Strategic Management for travel & tourism 3
34 BTM 3723 Responsible Tourism & Ethics 3
35 BTM 3733 Research Methodology 3
36 BTM 3743 International Tourism Governing & Apex Bodies 3
37 BTM 3753 Alternative Tourism 3
38 BTM 3813 Sustainable tourism development 3
39 BTM 3823 Tourism Product & Business 3
40 BTM 3833 Culture and Heritage Tourism Development 3
41 BTM 3843 Entrepreneurship 3
42 BTM 3918 Industrial Training 8
Course Overview
Subject Highlights
Entry Requirements
FAQ
Scholarship Programme
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Wisma Lincoln, No. 12-18, Jalan SS 6/12, 47301 Petaling Jaya, Selangor Darul Ehsan, Malaysia

+1300 880 111 (Malaysia)
+603-7806 3478 (International)

FAQ

About The Program

At Lincoln University College, our Bachelor in Tourism Management program is designed for students aspiring to excel in the dynamic hospitality industry. The program aims to develop graduates with a comprehensive understanding of key concepts and perspectives within the tourism industry. It equips them with the ability to source, analyse, and critically assess information related to physical features, attractions, and the environmental impact of events. Designed to be industry-focused, the program prepares graduates to operate effectively as professionals in promoting tourism at both local and global levels. Specialization areas within the program include travel, event management, recreation, and entertainment management.

 

Lincoln University College provide our students with a solid foundation in core management principles and operational skills essential for thriving in today’s competitive hospitality industry. Our experienced faculty offers a well-rounded mix of practical and theoretical training, ensuring that students gain the knowledge and abilities required to manage diverse sectors within the hospitality field. This comprehensive approach prepares graduates to lead hospitality operations with confidence, positioning them for future leadership roles in their careers.

The focus of a Bachelor in Tourism Management program is to prepare students with the knowledge, skills, and practical experience needed to succeed in the tourism and hospitality industry. Key areas of study typically include:

  1. Tourism Industry Dynamics: Understanding the structure and functioning of the tourism industry, including travel agencies, tour operators, airlines, hotels, and other service providers.
  2. Sustainable Tourism: Emphasis on the importance of sustainable and eco-friendly tourism practices that minimize environmental impact and promote local culture and communities.
  3. Hospitality Management: Developing skills in managing hotels, resorts, restaurants, and event organizations, covering customer service, marketing, operations, and financial management.
  4. Cultural and Heritage Tourism: Exploring the role of cultural heritage in tourism, learning how to manage and promote cultural assets to attract tourists while preserving their authenticity.
  5. Tourism Marketing and Promotion: Focusing on marketing strategies tailored to tourism businesses, including digital marketing, destination branding, and customer relationship management.
  6. Event and Conference Management: Learning how to plan, organize, and execute large-scale events and conferences, a vital part of tourism management.
  7. Tourism Policy and Planning: Gaining insight into how governments and organizations develop policies and plans to support the tourism industry at national and regional levels.
  8. Entrepreneurship in Tourism: Encouraging entrepreneurial thinking, innovation, and business development in tourism, from starting new ventures to managing small businesses in the sector.

Graduates are typically prepared for careers in tourism management, hotel administration, event planning, travel consultancy, and destination marketing, among others.

 

Bachelor in Tourism Management is designed to prepare students for careers in international markets by offering International case studies on business challenges and solutions across different economies.

Career support for Bachelor in Tourism Management students

  • Career services: Lincoln Business School provide dedicated career services that help students connect with multinational employers through recruitment events, recruitment agency and career fairs.
  • Alumni networks: Strong global alumni networks are common in Lincoln Business School, allowing students to connect with graduates working in diverse industries worldwide.

 

A Bachelor in Tourism Management is well-suited for individuals with the following interests and career aspirations:

  1. Passion for Travel and Culture: Those who enjoy exploring new destinations, learning about different cultures, and understanding how the tourism industry impacts global and local communities.
  2. Interest in Hospitality and Customer Service: Anyone who enjoys providing excellent service and interacting with people from diverse backgrounds, whether in hotels, restaurants, or other tourism-related sectors.
  3. Aspiring Tourism Entrepreneurs: Individuals who dream of starting their own travel-related businesses, such as travel agencies, tour operations, or boutique hotels, will benefit from the business and entrepreneurial aspects of the program.
  4. People-Oriented Individuals: Those who thrive in social environments, enjoy working with teams, and excel in communication, problem-solving, and interpersonal relationships, as these skills are crucial in tourism and hospitality.
  5. Future Event and Conference Managers: Students who are interested in organizing events, conferences, or festivals, particularly those with a tourism or hospitality focus, should consider this program for its event management components.
  6. Sustainability Advocates: People who are passionate about sustainable tourism practices, eco-tourism, and responsible travel that benefits local environments and communities.
  7. Career-Minded Individuals: Those aiming for a career in hotel management, travel agencies, tourism boards, airlines, resorts, and other travel-related fields.
  8. Strong Organizational Skills: Those who have or wish to develop strong organizational and planning abilities, as the tourism industry requires effective logistics management and coordination of services.

Overall, this program is ideal for individuals looking to build a career in the dynamic and globally connected field of tourism and hospitality.

 

  • Faculty in Bachelor in Tourism Management program often have extensive international experience, bringing a wealth of knowledge from global corporations, international research, and consulting roles. 
  • Faculty of Business boast a diverse faculty with professionals who have worked in multinational corporations across continents and industries.  This global expertise ensures that students gain a real-world understanding of how business is conducted across different cultures and regions.

 

  • The upcoming intakes for the Bachelor in Tourism Management program are in March, July, and November.
  • These multiple entry points provide flexibility for applicants to start the program at a time that best suits their schedule.
Admission

Academic Qualifications

  • A pass in STPM with a minimum of Grade C (GP 2.00) in any two (2) subjects, or its equivalent; or
  • A pass in STAM with a minimum grade of Jayyid or its equivalent; or
  • Matriculation/Foundation with a minimum CGPA of 2.00 or its equivalent; or
  • A Diploma (Level 4, MQF) with a minimum CGPA of 2.00, or its equivalent.
  • International students must obtain a score of 5.5 for the International English Language Testing System (IELTS) or equivalent.

 

No work experience required.

Diploma in any field is usually acceptable for admission.

Bachelor in Tourism Management programs do not require GMAT (Graduate Management Admission Test) or GRE (Graduate Record Examination) scores as part of the admission process, particularly if the applicant has significant work experience or a strong academic record.

The typical documents required for Bachelor in Tourism Management program? application include:

  • Copy of STUDENT and Parents’ Identity Card
  • Copy of PASSPORT – INTNL
  • STPM / A Level/ UEC Cert/Slip
  • Diploma and Matriculation/Foundation Holder – Academic transcripts from all institutions attended
  • LINCOLN Registration Form
  • Proof of English proficiency (for non-native English speakers).

No

Yes, Bachelor in Tourism Management programs allow current diploma students to apply during their final year, provided they submit proof of Diploma completion before the program starts. You will need to meet all other entry requirements and provide your final academic transcript upon graduation.

There is typically no minimum age requirement for Bachelor In Tourism Management program. However, many programs prefer candidates who are 18 years and above to early 30s.

  • A successful candidate for Bachelor in Tourism Management program typically has:
  • A Diploma from a recognized institution.
  • STPM, A LEVEL, UEC, FOUNDATION, MATRICULATION
  • English proficiency (if applicable) and possibly GMAT/GRE scores (if required by the program). International student must score 5.5 in IELTS or equivalent
Program Structure and Duration

Below is a summary of program durations for Bachelor in Tourism Management:

  • Full-Time Study: 3 years 
  • Part-Time Study: 4 years 

The Bachelor in Tourism Management program at Lincoln University College requires students to complete 122 credit hours to graduate.

Kindly refer to our brochure by clicking on the link

Bachelor in Tourism Management KPTJPS (PA 7993) 0423.cdr

 

The timetable is typically made available four weeks prior to the start of the semester. Students can easily access and review their schedules through the LLS student portal, ensuring they have ample time to prepare for the upcoming semester.

English Proficiency

English Language Proficiency

  • International students must have proof of good proficiency in verbal and written English. For example, International English Language Testing System (IELTS) score of 5.5 or its equivalent.
  • If a student does not meet this requirement, HEPs must offer English proficiency courses to ensure that the student’s proficiency is sufficient to meet the needs of the program.

Yes, the Intensive English Program is available for students who don’t meet the requirement. Successful completion allows for admission to degrees.

Test scores are valid for two years from the test date.

Submit them along with your application or by the deadline outlined by the university.

Accreditation

Yes, Bachelor in Tourism Management is accredited by MQA and Ministry of Education, Malaysia.

 

  • Yes, accreditation significantly impacts global employability.
  • Accreditation ensures that the Bachelor of Accountancy program meets international standards of quality and rigor.
  • Employers worldwide often prefer graduates from accredited programs as they know the education received is of a high standard.
  •    Additionally, accredited programs provide students with a competitive edge in the global job market, increasing their chances of securing roles in multinational companies and enhancing their career prospects across various industries and countries.

 

  • Yes, the Bachelor in Tourism Management program is designed to meet current industry standards. The curriculum is regularly updated to align with the latest trends and demands in global business practices, ensuring that students gain relevant skills and knowledge.
  • This ensures that graduates are well-prepared to handle real-world challenges in global markets and are equipped with the competencies sought by employers worldwide.
  • Yes, accreditation from MQA and Malaysia Ministry of Higher Education strongly supports further education and certifications.
  • Graduates from accredited programs are more likely to be accepted into advanced academic pursuits like Master’s program.

 

 

 

 

  • The accreditation for the Bachelor in Tourism Management by the Malaysian Qualifications Agency (MQA) is typically reviewed and updated every 3 to 5 years.
  • This regular review ensures that the program maintains high academic standards and stays current with industry developments and best practices.
  • The MQA periodically assesses the curriculum, teaching methods, and overall quality of the program to ensure it continues to meet national and international educational standards.
  • This helps to keep the program relevant, ensuring that students are equipped with up-to-date skills and knowledge for the global business environment.
Career Prospects

A Bachelor in Tourism Management opens the door to a wide range of career opportunities across various sectors of the tourism and hospitality industry. Graduates can pursue careers in areas such as:

1. Hotel and Resort Management

  • Job Roles: Executives in Hotel, Resort Operations, Guest Services.
  • Responsibilities: Doing daily operations in Hotels, Resort, Fine Dining Restaurant or in any Convention Halls

2. Travel and Tour Agencies

  • Job Roles: Travel Consultant, Tour Operator, Travel Agent.
  • Responsibilities: Planning and selling travel packages, advising clients on destinations, coordinating tours, and handling logistics for travel arrangements.

3. Destination Marketing and Management

  • Job Roles: Destination Marketing Specialist, Tourism Board Executives, Destination Executive.
  • Responsibilities: Promoting destinations, developing marketing strategies to attract tourists, and working with local governments and tourism organizations.

4. Event and Conference Management

  • Job Roles: Event Planner, Conference Coordinator, Convention Services Executive.
  • Responsibilities: take part in Organizing and executing large-scale events, meetings, conventions, and festivals, managing event logistics, vendors, and attendee experience.

5. Sustainable and Eco-Tourism Management

  • Job Roles: Eco-Tourism Manager, Sustainable Tourism Consultant.
  • Responsibilities: Designing and managing eco-friendly travel experiences, implementing sustainability practices in tourism businesses, and working with conservation organizations.

6. Airline and Cruise Line Management

  • Job Roles: Airline Customer Service, Cruise Ship Staff, Ground Operations Staf.
  • Responsibilities: take part in Managing customer experience in air and sea travel, ensuring smooth operations, and working on logistics and scheduling.

7. Tourism Policy and Planning

  • Job Roles: Tourism Policy Advisor, Planner, Government Tourism Officer.
  • Responsibilities: Developing tourism policies and plans, working with local and national governments to improve tourism infrastructure, and promoting tourism-friendly legislation.

8. Entrepreneurship in Tourism

  • Job Roles: Owner/Manager of Travel Startups, Tourism Business Consultant.
  • Responsibilities: Starting and managing travel-related businesses such as boutique hotels, travel agencies, tour companies, or digital travel platforms.

9. Hospitality Consulting

  • Job Roles: Hospitality Consultant, Business Development Executive.
  • Responsibilities: Providing advisory services to hotels, resorts, and other tourism-related businesses to improve operations, profitability, and customer service.

10. Tourism Education and Research

  • Job Roles: Tourism Lecturer, Researcher, Academic.
  • Responsibilities: Teaching tourism management courses, conducting research on tourism trends, sustainability, and market analysis.

11. Customer Experience and Service Management

  • Job Roles: Customer Experience Manager, Service Quality Analyst.
  • Responsibilities: Ensuring top-quality customer service across tourism-related businesses, analyzing feedback, and improving customer satisfaction strategies.

12. Luxury Travel and Exclusive Tour Design

  • Job Roles: Luxury Travel Advisor, Exclusive Tour Designer.
  • Responsibilities: Creating high-end, personalized travel experiences for affluent clients, including private tours, luxury accommodations, and exclusive services.

 

 

Management Consulting Firms:

  • Strategic Advisory Roles: Bachelor in Tourism Management graduates are highly sought after by consulting firms for their problem-solving abilities and business acumen.·           

 

Specialized Consulting:

  • Industry Experts: Graduates may offer consultancy services in areas like sustainability, technology integration, or human resources.

Global Careers:
• Multinational Corporations: Working in or relocating to international branches of global companies.

International Relations:
• Trade and Diplomacy: Roles that involve international trade negotiations or diplomatic relations, leveraging cross-cultural management skills.

 

  • Malaysia: Starting salaries range from MYR 24,000 to RM 40,000 per annum, depending on experience and industry.
  • International: Salaries vary widely; research specific regions for accurate figures.
Tuition Fee and Scholarship

For details about the tuition fees, kindly email admission@lincoln.edu.my or imd@lincoln.edu.my or finance@lincoln.edu.my

For details about our scholarship opportunities, kindly email admission@lincoln.edu.my or imd@lincoln.edu.my or finance@lincoln.edu.my

Yes, for details, kindly email admission@lincoln.edu.my or imd@lincoln.edu.my or finance@lincoln.edu.my

Further Education
  • MBA, MBA In Hospitality Management
  • Ph.D. or DBA: Pursuing a Doctor of Philosophy (Ph.D.) or Doctor of Business Administration (DBA) for careers in academia or advanced research.

 

Alumni Network

Yes, as a graduate of the Bachelor in Tourism Management program, you will have lifelong access to our global alumni network, which includes thousands of professionals across various industries and regions. The alumni network offers invaluable resources for networking, career opportunities, and continuous learning, and we host regular alumni events and reunions to help you stay connected.

Our Bachelor in Tourism Management program has produced many distinguished alumni who have gone on to lead and innovate in their fields. For example, some of them have become CEOs of global firms, and some working as partner in major consulting firms. We also have alumni who have become successful entrepreneurs, launching startups such in the fintech industry. Some of them have joined prestigious universities in Canada, New Zealand, or Germany for further studies. Our alumni continue to make significant impacts in various sectors worldwide.

Our graduates pursue careers across a wide range of industries, including finance, consulting, technology, hospitality & tourism, healthcare, manufacturing, consumer goods, and non-profit sectors. Many graduates also find opportunities in emerging fields such as sustainability, artificial intelligence, and digital transformation. The diverse skill set provided by the Bachelor in Tourism Management prepares students to succeed in both traditional and rapidly evolving industries.

Yes, there are numerous ways for alumni to stay engaged with the Bachelor in Tourism Management program. Alumni are invited to participate in networking events, mentorship programs, guest lectures, and alumni reunions. We also encourage alumni to contribute to the growth of the program by serving on advisory boards, offering internships, and recruiting new graduates for their organizations. Additionally, our alumni have lifetime access to career services and continued learning opportunities through workshops and webinars.

How to Apply?

  • You Apply

Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.

  • We Connect

After you submit your application, an admissions representative will contact you and will help you to complete the process.

  • You Get Ready

Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.

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