Bachelor of Arts in Mass Communication (Honours)
(R/321/6/0142) (08/24) (MQA/FA4229)
The programme presents to the students an interdisciplinary basis on the theory and skills essential to develop into media practitioners and more informed media consumers. The student through this course will gain real world experience in the mass media professions. The graduates will achieve a variety of careers openings related to media eld, including advertising, corporate communication, public relations, journalism, and broadcasting.
- Full Time: 3 Years 2 Months- 5 Years 8 Months
- Intakes: January, July, October
Subject Highlights
| Sl.No. | MQA Subject Code | Subject Name | Credits |
|---|---|---|---|
| 1 | BMC 1113 | Principles of Communication | 3 |
| 2 | BMC 1123 | Public Speaking | 3 |
| 3 | BMC 1133 | Development of Mass Communication Industry | 3 |
| 4 | BMC 1143 | Critical Reading and Academic Writing | 3 |
| 5 | MPU 3193 | Philosophy and Current Issues Course International Student | 3 |
| 6 | MPU 3143 | Malay Language Communication 2 Local Students | 3 |
| 7 | MPU 3183 | Appreciation of Ethics and Civilizations International Students | 3 |
| 8 | BMC 1213 | Development Communications | 3 |
| 9 | BMC 1223 | Mass Communication: Concepts and Theories | 3 |
| 10 | BMC 1233 | Print Media I | 3 |
| 11 | BMC 1243 | Principles of Design | 3 |
| 12 | MPU 3232/ MPU 3212 | Leadership Skills/New Subject: Human Relation and Leadership Theory | 2 |
| 13 | ENG 613 | English | 3 |
| 14 | BMC 1313 | Photography | 3 |
| 15 | BMC 1323 | Print Media II | 3 |
| 16 | BMC 1333 | Reporting & Editing | 3 |
| 17 | MPU 3342 | Malaysian Government and Public Policy | 2 |
| 18 | BMC 2113 | Broadcast Journalism | 3 |
| 19 | BMC 2123 | Television Production | 3 |
| 20 | BMC 2133 | Basics of Camera, Light & Sound | 3 |
| 21 | BMC 2143 | Radio Journalism & Program Format | 3 |
| 22 | BMC 2153 | Radio Productions | 3 |
| 23 | BMC 2163 | Advertising: Concepts & Principles | 3 |
| 24 | MPU 3412 | Community Service | 2 |
| 25 | BMC 2213 | Advertising in Print, Radio & Television | 3 |
| 26 | BMC 2223 | Press Laws and Media Ethics | 3 |
| 27 | BMC 2233 | Media, Culture and Society | 3 |
| 28 | BMC 2243 | Integrated Marketing Communication | 3 |
| 29 | BMC 2253 | Event Management: Principles & Methods | 3 |
| 30 | BMC 2313 | Interpersonal Communication | 3 |
| 31 | BMC 2323 | Writing for Media | 3 |
| 32 | BMC 2333 | Science and Health Communication | 3 |
| 33 | BMC 2343 | Creative Communication | 3 |
| *(CHOOSE ANY TWO ELECTIVES) | |||
| 34 | BMC 3113 | Global Media | 3 |
| 35 | BMC 3123 | Public Relations | 3 |
| 36 | BMC3133 | Media Management | 3 |
| 37 | BMC 3143 | New Media Technologies | 3 |
| 38 | BMC 3153 | South East Asian Politics and Communication | 3 |
| 39 | BMC 3213 | Crisis Communication | 3 |
| 40 | BMC 3223 | Research Methodologies for Communication Studies | 3 |
| 41 | BMC 3233 | Research Project | 6 |
42
| BMC 3318 | Industrial Training | 8 |
Contact us
+1300 880 111 (Malaysia)
+603-7806 3478 (International)
- +603-7806 3479
- info@www.lincoln.edu.my
How to Apply?
- You Apply
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- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.