Bachelor of Arts in Mass Communication (Honours)

KPT/JPS(FA 4229)08/2024

The programme presents to the students an interdisciplinary basis on the theory and skills essential to develop into media practitioners and more informed media consumers. The student through this course will gain real world experience in the mass media professions. The graduates will achieve a variety of careers openings related to media eld, including advertising, corporate communication, public relations, journalism, and broadcasting.

Subject Highlights

Minimum Duration : 38 Months.
Maximum Duration : 68 Months.

Sl.No. MQA Subject Code Subject Name Credits
1 BMC 1113 Principles of Communication 3
2 BBA 1153 Fundamental Computer Principles 3
3 BMC 1123 Public Speaking 3
4 BMC 1133 Development of Mass Communication Industry 3
Elective (Choose any one module from the following):
5 MPU 3113 Islamic Civilization and Asian Civilization 3
6 MPU 3163 Malay Communication 3 3
Elective (Choose any one module from the following):
7 MPU 3123 Ethnic Relations 3
8 MPU 3173 Malaysian Studies 3 3
9 BMC 1213 Development Communications 3
10 BMC 1223 Mass Communication: Concepts and Theories 3
11 BMC 1233 Print Media I 3
12 BMC 1243 Principles of Design 3
13 MPU 3232 Leadership Skills and Human Relation 2
14 ENG 613 English 3
15 BMC 1313 Photography 3
16 BMC 1323 Print Media II 3
17 BMC 1333 Reporting & Editing 3
18 MPU 3342 Malaysian Government and Public Policy 2
19 BMC 2113 Broadcast Journalism 3
20 BMC 2123 Television Production 3
21 BMC 2133 Basics of Camera, Light & Sound 3
22 BMC 2143 Radio Journalism & Program Format 3
23 BMC 2153 Radio Productions 3
24 BMC 2163 Advertising: Concepts & Principles 3
25 MPU 3452 Community Service 2
26 BMC 2213 Advertising in Print, Radio & Television 3
27 BMC 2223 Press Laws and Media Ethics 3
28 BMC 2233 Media, Culture and Society 3
29 BMC 2243 Integrated Marketing Communication 3
30 BMC 2253 Event Management: Principles & Methods 3
31 BMC 2313 Interpersonal Communication 3
Elective (Choose any two modules from the following):
32 BMC 2323 Writing for Media (Elective) 3
33 BMC 2333 Cyber Technology (Elective) 3
34 BMC 2343 Creative Communication (Elective) 3
35 BMC 3113 Global Media 3
36 BMC 3123 Public Relations 3
37 BMC 3133 Media Management 3
38 BMC 3143 New Media Technologies 3
39 BMC 3153 South East Asian Politics and Communication 3
40 BMC 3213 Crisis Communication 3
41 BMC 3223 Research Methodologies for Communication Studies 3
42 BMC 3233 Research Project 6
43 BMC 3318 Industrial Training 8

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Contact us

Wisma Lincoln, No. 12-18, Jalan SS 6/12, 47301 Petaling Jaya, Selangor Darul Ehsan, Malaysia

+1300 880 111 (Malaysia)
+603-7806 3478 (International)

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