Doctor of Philosophy in Tourism and Hospitality Management ( By Research)

(N/812/8/0101) (08/26) (MQA/PA 11244)

The Doctor of Philosophy in Tourism and Hospitality Management program of Lincoln University College, Malaysia (LUC) is designed to be one of the strongest research-based programs in the world. The program, which includes a strong element of statistics and research design, prepares students for careers in major research universities or research-based agencies.

Overview

The Doctor of Philosophy (PHD) in Tourism and Hospitality Management program of Lincoln University College, Malaysia (LUC) is designed to be one of the strongest research-based programs in the world. The program, which includes a strong element of statistics and research design, prepares students for careers in major research universities or research-based agencies. Upon graduation, students are expected to have a curriculum vitae which includes teaching experience, publishing experience in research journals, and a record of presentations to industry and research societies. From uncovering the environmental, social and economic impacts of tourism to investigating theories and models of services marketing and management, students use their time to make powerful connections between ideas and contribute scholarly research.

Program Aim

The program gives students the time and resources to delve into the Tourism and Hospitality industry, to engage in rigorous research, and to publish their findings. The program also lends itself to fascinating and revealing research about society, the economy and the marketplace. The students can study any area of interest that applies to hospitality and tourism and gain real-world teaching experience that allows them to excel in university teaching in their areas of interest. The program also develops strong research skills that enable graduates to conduct and publish scholarly research with competence and confidence.

Career Opportunities

Students desirous of making a career in the field of Tourism and Hospitality Management and want to do some form of research in this field are well suited to this course.
After completion of this course the students are expected to find jobs and work as:

  1. Manager
  2. Research Analyst
  3. Research Consultant

FAQ

About The Program

The primary objective of the Doctor of Philosophy in Tourism and Hospitality Management programme in Lincoln University College is to prepare qualified students for careers in university-level teaching and research and for responsible positions in business and government and provide the student with a sound conceptual understanding of a set of research tools. This will enhance their understanding of the ethical issues involved in research and teaching and promote the attainment of the highest standards in the professional environment.

The program emphasizes sustainable tourism, exploring how the tourism sector can balance economic growth with environmental and social responsibilities. Topics like eco-tourism, community-based tourism, and cultural heritage tourism are key areas of study. PhD students also dive into tourism marketing strategies, including destination branding and digital marketing, to understand how changing consumer demands and technological advancements shape the industry. Globalization and international tourism trends are also examined, focusing on how tourism impacts global trade, regional development, and international policies.

The Doctor of Philosophy in Tourism and Hospitality Management is designed to prepare students for careers in international markets by offering International case studies on business challenges and solutions across different economies.

  • Career support for Doctor of Philosophy in Tourism and Hospitality Management students include:
  • Career services: Lincoln Business School provide dedicated career services that help students connect with multinational employers through recruitment events, recruitment agency and career fairs.
  • Alumni networks: Strong global alumni networks are common in Lincoln Business School, allowing students to connect with graduates working in diverse industries worldwide.
  • Faculty in Doctor of Philosophy in Tourism and Hospitality Management program often have extensive international experience, bringing a wealth of knowledge from global corporations, international research, and consulting roles.
  • Lincoln Business School boast a diverse faculty with professionals who have worked in multinational corporations across continents and industries.  This global expertise ensures that students gain a real-world understanding of how business is conducted across different cultures and regions.

Our Doctor of Philosophy in Tourism and Hospitality Management is ideal for individuals who are passionate about advancing the tourism industry through research, academic inquiry, or high-level consultancy. It is particularly suited for:

  1. Aspiring Academics and Researchers: Individuals who want to pursue a career in academia, teaching, and conducting research at universities or research institutions. Those who enjoy exploring complex tourism issues and contributing to academic literature will find this program beneficial.

2. Industry Professionals with a Research Interest: Professionals already working in tourism or hospitality management who are interested in deepening their expertise through advanced research and contributing to industry knowledge. This program allows them to become experts and leaders in specific areas of tourism management.

3. Policy Makers and Government Advisors: Individuals interested in shaping tourism policy and strategy at the local, national, or international levels. Those looking to work with government bodies or international organizations in the development and regulation of tourism practices will gain the advanced knowledge needed to influence policy decisions.

4. Tourism Entrepreneurs and Innovators: Entrepreneurs who wish to innovate within the tourism sector by exploring new business models, sustainable tourism practices, or technological advancements. The program equips them with a deep understanding of the industry’s trends and challenges, helping them apply research-based solutions to real-world issues.

5. Consultants and Strategists: People interested in becoming high-level consultants or strategists for tourism businesses or destinations. A  Doctor of Philosophy in Tourism and Hospitality Management  offers the expertise to advise on areas such as destination management, tourism development, or sustainable tourism practices.

6. Individuals Passionate About Sustainability in Tourism: Those who want to specialize in sustainable tourism practices and explore the intersection between tourism development and environmental or cultural preservation. The program allows them to conduct research on how tourism can be managed responsibly, ensuring long-term benefits for communities and ecosystems.

7. Overall, the program is best suited for individuals who are highly motivated, interested in academic research, and committed to making a significant impact in the tourism industry through advanced knowledge, leadership, and innovation.

 

  • The intakes for the Doctor of Philosophy in Tourism and Hospitality Management program are ongoing.
  • These multiple entry points provide flexibility for applicants to start the program at a time that best suits their schedule.
Admission
  • Master in Business Administration (MBA) (Level 7, MQF); or
    Other qualification that is equivalent to the above-mentioned qualification.

Preferably candidates should have 2 to 5 years of professional work experience, with good leadership potential.

 

  • No, master degree in any field is usually acceptable for admission. However, degrees in business, economics, or related fields may provide a stronger foundation for some of the core concepts in the Doctor of Philosophy in Tourism and Hospitality Management
  • Applicants from non-business backgrounds may be required to take foundational business courses or demonstrate their capacity to handle the program’s academic rigor.

Doctor of Philosophy in Tourism and Hospitality Management programs do not require GMAT (Graduate Management Admission Test) or GRE (Graduate Record Examination) scores as part of the admission process, particularly if the applicant has significant work experience or a strong academic record.

 

The typical documents required for the Doctor of Philosophy in Tourism and Hospitality Management program application include:

  • Academic transcripts from all institutions attended.
  • Updated resume or CV outlining work experience, academic qualifications, and professional achievements.
  • Letters of recommendation (usually 1 to 3), often from academic or professional references.
  • A statement of purpose or personal essay explaining your motivation for pursuing the MBA and your career goals.
  • GMAT/GRE scores (if required by the program).
  • Proof of English proficiency (for non-native English speakers).

Doctor of Philosophy in Tourism and Hospitality Management programs may require an admissions interview. If the program includes an interview, it will typically be conducted after an initial review of your application. The interview may be in person or online and is used to assess your motivation, communication skills, and fit for the program.

Yes, our Doctor of Philosophy in Tourism and Hospitality Management programs allow current students to apply during their final year, provided they submit proof of degree completion before the program starts. You will need to meet all other entry requirements and provide your final academic transcript upon graduation.

There is typically no minimum age requirement for Bachelor In Tourism Management program. However, many programs prefer candidates who are 18 years and above to early 30s.

  • In most cases, our Doctor of Philosophy in Tourism and Hospitality Management does not have strict prerequisite courses, especially for applicants who hold a master’s degree in business or a related field.
  • However, for students coming from non-business backgrounds (such as liberal arts, engineering, or the sciences), some programs may require
  • you to complete foundational business courses either before or during the early stages of the program.
  • These foundational courses typically cover:
    • Accounting: Basic financial and managerial accounting principles.
    • Economics: Microeconomics and macroeconomics to understand business environments.
    • Finance: Introduction to financial management and corporate finance.
    • Statistics: Business statistics or quantitative methods for data analysis.
    • Management: Principles of management, including organizational behavior and leadership.

 

Program Structure and Duration

The Doctor of Philosophy in Tourism and Hospitality Management program at Lincoln University College requires students to complete 48 credit hours to graduate.

The timetable is typically made available four weeks prior to the start of the semester. Students can easily access and review their schedules through the LLS student portal, ensuring they have ample time to prepare for the upcoming semester.

English Proficiency
  • International students must have proof of good proficiency in verbal and written English. For example, International English Language Testing System (IELTS) score of 6.0 or its equivalent.
  • If a student does not meet this requirement, HEPs must offer English proficiency courses to ensure that the student’s proficiency is sufficient to meet the needs of the program.

Yes, the Intensive English Program is available for students who don’t meet the requirement. Successful completion allows for admission to degrees.

Test scores are valid for two years from the test date.

Submit them along with your application or by the deadline outlined by the university.

Accreditation

Yes, our Doctor of Philosophy in Tourism and Hospitality Management is accredited by MQA and Ministry of Higher Education, Malaysia.

  • Yes, accreditation significantly impacts global employability.
  • Accreditation ensures that the Doctor of Philosophy in Tourism and Hospitality Management program meets international standards of quality and rigor.
  • Employers worldwide often prefer graduates from accredited programs as they know the education received is of a high standard.
  • Additionally, accredited programs provide students with a competitive edge in the global job market, increasing their chances of securing roles in multinational companies and enhancing their career prospects across various industries and countries.
  • Yes, the Doctor of Philosophy in Tourism and Hospitality Management program is designed to meet current industry standards. The curriculum is regularly updated to align with the latest trends and demands in global business practices, ensuring that students gain relevant skills and knowledge.
  • This ensures that graduates are well-prepared to handle real-world challenges in global markets and are equipped with the competencies sought by employers worldwide.
  • Yes, accreditation from MQA and Malaysia Ministry of Higher Education strongly supports further education and certifications.
  • Graduates from accredited programs are more likely to be accepted into advanced academic pursuits like Master’s program.

 

 

 

 

  • The accreditation for the Doctor of Philosophy in Tourism and Hospitality Management by the Malaysian Qualifications Agency (MQA) is typically reviewed and updated every 3 to 5 years.
  • This regular review ensures that the program maintains high academic standards and stays current with industry developments and best practices.
  • The MQA periodically assesses the curriculum, teaching methods, and overall quality of the program to ensure it continues to meet national and international educational standards.
  • This helps to keep the program relevant, ensuring that students are equipped with up-to-date skills and knowledge for the global business environment.
Career Prospects

A Doctor of Philosophy in Tourism and Hospitality Management opens a wide array of career prospects across academia, research, consultancy, and senior leadership roles in the tourism and hospitality industries. Graduates of this advanced program are equipped with the knowledge and research skills needed for high-level positions in both the private and public sectors. Here are the main career prospects for individuals holding a Doctor of Philosophy in Tourism and Hospitality Management:

1. Academic Careers
• Job Roles: University Professor, Lecturer, Academic Researcher.
• Responsibilities: Teaching undergraduate and graduate courses in tourism and hospitality management, conducting original research, publishing in academic journals, and mentoring students.
• Career Path: Graduates often pursue tenure-track positions at universities or colleges, engaging in academic leadership or administrative roles, such as becoming department heads or deans.
2. Tourism and Hospitality Research
• Job Roles: Researcher, Principal Investigator, Research Director.
• Responsibilities: Leading research projects focused on tourism trends, consumer behavior, sustainability, and the economic impact of tourism. Researchers work for universities, research institutes, think tanks, or government agencies.
• Career Path: Graduates can lead large-scale research initiatives or work with organizations like the United Nations World Tourism Organization (UNWTO), World Travel and Tourism Council (WTTC), and other tourism research bodies.
3. Government and Policy Advisory Roles
• Job Roles: Policy Advisor, Tourism Development Officer, Tourism Planner.
• Responsibilities: Advising governments on tourism development policies, sustainable tourism practices, and strategies for increasing tourism revenue while ensuring environmental and cultural preservation.
• Career Path: Graduates may work for national or regional tourism boards, ministries of tourism, or international organizations that shape tourism policy and infrastructure planning.
4. Consulting and Industry Expert
• Job Roles: Tourism Consultant, Hospitality Consultant, Strategic Advisor.
• Responsibilities: Providing expert advice to hotels, resorts, tourism boards, or governments on a wide range of issues, including tourism development, marketing strategies, operational efficiency, and sustainability practices.
• Career Path: Many PhD holders transition into consulting, either independently or with leading consulting firms, offering strategic guidance to help tourism and hospitality businesses thrive.
5. Corporate Leadership in Tourism and Hospitality
• Job Roles: Director of Operations, Chief Executive Officer (CEO), Chief Marketing Officer (CMO), Strategy Director.
• Responsibilities: Overseeing operations, strategy, or marketing within large tourism companies, hotel chains, airlines, or cruise lines. Responsibilities include managing large teams, creating growth strategies, and ensuring the company remains competitive in the global market.
• Career Path: PhD holders often move into senior executive roles within tourism corporations or large hospitality companies, leveraging their advanced knowledge and research skills to drive business success.
6. Tourism Development and Sustainability Expert
• Job Roles: Sustainable Tourism Development Specialist, Ecotourism Consultant.
• Responsibilities: Specializing in the creation and management of sustainable tourism projects that protect natural and cultural resources while promoting economic development in local communities.
• Career Path: Graduates may work for non-governmental organizations (NGOs), international development agencies, or private companies focused on sustainable tourism.
7. Event and Destination Management
• Job Roles: Destination Manager, Event Management Consultant, Conference Director.
• Responsibilities: Managing the development, marketing, and operations of destinations, or organizing large-scale events, conferences, and festivals that drive tourism to specific locations.
• Career Path: PhD holders can secure leadership roles in event management companies, destination marketing organizations (DMOs), or local tourism boards focused on attracting and managing tourists.
8. Tourism Marketing and Branding
• Job Roles: Destination Marketing Expert, Brand Strategist, Digital Marketing Consultant.
• Responsibilities: Developing marketing strategies to promote tourism destinations or hospitality brands. PhD graduates may work with tourism boards or large hospitality corporations to create compelling branding and marketing campaigns.
• Career Path: Graduates can lead marketing teams, work as independent marketing consultants, or take up high-level positions within destination marketing organizations.
9. International Development and NGO Roles
• Job Roles: Project Manager for Tourism Development, Advisor on International Tourism Projects.
• Responsibilities: Working with international organizations such as the United Nations, World Bank, or NGOs to develop tourism projects in emerging or developing regions, focusing on promoting economic growth through sustainable tourism initiatives.
• Career Path: Graduates can take on leadership roles in international development organizations, helping to implement tourism-related projects in areas that are looking to build their tourism industry as a way to foster economic development.
10. Author and Speaker
• Job Roles: Author, Keynote Speaker, Industry Thought Leader.
• Responsibilities: Writing books, publishing research, and speaking at international conferences on topics related to tourism trends, sustainable development, and hospitality innovations.
• Career Path: Many PhD holders in Tourism Management become influential voices in the industry, sharing insights through publications, conferences, and media appearances.

  • Malaysia: Starting salaries range from MYR 60,000 to MYR 100,000 per annum, depending on experience and industry.
  • International: Salaries vary widely; research specific regions for accurate figures.
Tuition Fee and Scholarship
Alumni Network

Yes, as a graduate of the Doctor of Philosophy in Tourism and Hospitality Management program, you will have lifelong access to our global alumni network, which includes thousands of professionals across various industries and regions. The alumni network offers invaluable resources for networking, career opportunities, and continuous learning, and we host regular alumni events and reunions to help you stay connected.

Our Doctor of Philosophy in Tourism and Hospitality Management program has produced many distinguished alumni who have gone on to lead and innovate in their fields. For example, some of them have become CEOs of global firms, and some working as partner in major consulting firms. We also have alumni who have become successful entrepreneurs, launching startups such in the fintech industry. Some of them have joined prestigious universities in Canada, New Zealand,and Germany for further studies. Our alumni continue to make significant impacts in various sectors worldwide.

Our graduates pursue careers across a wide range of industries, including hotel & tourism, finance, consulting, technology, healthcare, manufacturing, consumer goods, and non-profit sectors. Many graduates also find opportunities in emerging fields such as sustainability, artificial intelligence, and digital transformation. The diverse skill set provided by the Doctor of Philosophy in Tourism and Hospitality Management prepares students to succeed in both traditional and rapidly evolving industries.

Yes, there are numerous ways for alumni to stay engaged with the  Doctor of Philosophy in Tourism and Hospitality Management program. Alumni are invited to participate in networking events, mentorship programs, guest lectures, and alumni reunions. We also encourage alumni to contribute to the growth of the program by serving on advisory boards, offering internships, and recruiting new graduates for their organizations. Additionally, our alumni have lifetime access to career services and continued learning opportunities through workshops and webinars.

Contact us

Wisma Lincoln, No. 12-18, Jalan SS 6/12, 47301 Petaling Jaya, Selangor Darul Ehsan, Malaysia

+1300 880 111 (Malaysia)
+603-7806 3478 (International)

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